Core Values for Marketing Communications

Resources are limited. Here's a set of core values you can share with your marketing communications group. If everyone on the team has the same marching orders and the knowledge that if they did their job well they   do thier job well, they will add value to the company.

1. DO WHAT YOU SAY YOU WILL DO.

2. FINE TUNE ROUTINE.

3. BE DEAD SERIOUS ABOUT DEADLINES.

4. HAVE A BIAS FOR ACTION.

5. ONE COMPANY - NOT AN ISLAND, NOT A SILO.

6. BE A DRIVER OF BEST PRACTICES

DO WHAT YOU SAY YOU WILL DO.“EXCEEDING CUSTOMER EXPECTATIONS” BEGINS WITH DELIVERING ON PROMISES. UNDER PROMISE/OVER DELIVER. CREDIBILITY IS KEY - AND IT MUST BE EARNED EVERY DAY. SHIFT YOUR CULTURE AWAY FROM MISSED OPPORTUNITIES. STRETCH GOALS ARE OKAY - BUT RECOGNIZE THEM AS SUCH.

FINE TUNE ROUTINE. PEOPLE SHOULD HAVE A SENSE OF MISSION. LIKE A JOURNEY - HAVE A SENSE OF WHAT IT WILL TAKE EACH DAY TO ARRIVE AT OUR DESTINATION. WE NEED A SHARED VISION. WE’LL ALWAYS HAVE SURPRISES - BUT WE SHOULD BE ABLE TO DEAL WITH THEM AS ROUTINE. EVEN DURING A FIRE ALARM - THE PRUDENT THING TO DO IS TO STAY CALM AND WALK TO THE EXIT. IT IS EASIER TO PLAN FOR PREDICABLE EVENTS. WOULDN’T IT BE GREAT TO COME TO WORK EACH DAY WITH A CLEAR IDEA ABOUT WHAT YOU WANT TO ACCOMPLISH?HASTE MAKES WASTE. YOU WOULDN’T PLAN TO FAIL SO DON’T FAIL TO PLAN.

BE DEAD SERIOUS ABOUT DEADLINES. EVEN IN A  COMPLEX ORGANIZATION IT TAKES A LOT OF DIFFERENT KINDS OF PEOPLE TO MAKE THE WORLD GO AROUND. IF YOU CREATE AN INTERNAL CULTURE OF MEETING DEADLINES, YOU WILL GET BETTER AND DELIVER ON-TIME OR AHEAD OF TIME. WINNING TEAMS HAVE PRECISION TIMING - THE MEMBERS OF THOSE TEAMS UNDERSTAND HOW CRITICALLY IMPORTANT TIMING TRULY IS.

HAVE A BIAS FOR ACTION. LOOK AROUND THE ROOM AND ASK YOURSELF HOW MUCH THE MEETING IS COSTING THE COMPANY. YOU WERE HIRED TO DO A JOB. DO IT! SURE, IT’S IMPORTANT TO BUILD BRIDGES OF UNDERSTANDING IN CROSSFUNCTIONAL RELATIONSHIPS AND BOND, WITH COWORKERS BUT YOU HAVE TO TAKE OWNERSHIP OF YOUR POSITION. BE A LEADER. TAKE APPROPRIATE RISKS. AVOID PUTTING THINGS OFF. WAITING COSTS A FORTUNE (WHEN COMPARED TO TIMELY AND THOUGHTFUL DECISION MAKING).

ONE COMPANY - NOT AN ISLAND, NOT A SILO. NO MAN IS AN ISLAND. GET HELP WHEN YOU NEED IT. THE SILO YOU BELONG TO EXISTS FOR A GREATER GOOD. KEEP YOUR FOCUS ON THE BIGGER PICTURE. IF WE ARE LUCKY ENOUGH TO BUILD A QUALITY CULTURE - THE WHOLE WILL BE SO MUCH LARGER THAN THE SUM OF THE PARTS. EMBRACE OUR DIFFERENCES.

BE A DRIVER OF BEST PRACTICES STUDY BEHAVIOR YOU ADMIRE. MODEL BEHAVIOR YOU HOPE OTHERS WILL ADMIRE. APPLY WHAT YOU HAVE LEARNED IN OTHER ARENAS. SET THE BAR HIGHER THAN STATUS QUO. GOOD ENOUGH IS NOT ENOUGH. RUN FASTER THAN THE SLOW HERD WITH WHICH YOU ARE RUNNING. BE PASSIONATE ABOUT THE RIGHT THING - AND DO THE RIGHT THING EVERY CHANCE YOU GET