Sunday, January 13, 2013

Morgan's rules for managing MarCom


1. DO WHAT YOU SAY YOU WILL DO.

2. FINE TUNE ROUTINE.

3. BE DEAD SERIOUS ABOUT DEADLINES.

4. HAVE A BIAS FOR ACTION.

5. ONE COMPANY - NOT AN ISLAND, NOT A SILO.

6. BE A DRIVER OF BEST PRACTICES
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