Thursday, December 27, 2012

Sporting News Goes Digital

The Sporting News, an American-based sports magazine which was established in 1886 and became the dominant American publication covering baseball so much so that it acquired the nickname "The Bible of Baseball" and it eventually covered MLB, NBA, NFL, NHL, NASCAR, NCAA men’s basketball and football and occasionally other sports.

Today, Sporting News is owned by Charlotte– based American City Business Journals, a subsidiary of Advance Publications. However, after years of existence as a weekly publication, the magazine switched to a biweekly publishing in 2008. Then, in 2011, it was published in print  only monthly. December 2012 rolls around and the magazine announced it would go digital-only  in 2013.

The proud tradition that began in St. Louis and was nutured as a unique brand for 127 years, The Sporting News is now going digital. This, of course, is consistent with the overwhelming trend. Daily newspapers, magazines and printed material in general.    

No comments:

Post a Comment