Need4Speed - AMA Conference 2022

 

Photo: Curtis Francois is interviewed by Bill Ellis as AMA chapter president Nick Niehaus (foreground) works with other AMA volunteers to produce a concurrent live/virtual marketing conference

Need4Speed - The American Marketing Association, Saint Louis Chapter once again delivered an incredible conference. This was our 61st annual conference dedicated to the study and practice of the marketing profession. We once again featured a range of relevant, compelling and inspirational speakers with a range of marketing stories from which we all can learn. The world is slowly recovering from the new normal environment created by the pandemic but our AMA chapter delivered meaningful content and a great show on Friday March 4, 2022. Need4Speed. our 61^st annual conference, was pretty remarkable. 

Mark Engel – Founder Fifth Taste Foods. Mark Engel is on a mission to make plant-based eating craveable for everyone.  With over 25 years of experience leading product development and innovation teams for a diverse group of Fortune 100 companies, Mark left the corporate world in 2019 as founder Fifth Taste Foods. In just 9 months from R&D to commercialization, Mark launched his first line of products, oo’mämē Chile Crisps. 

Elise L. Connors, Director of Marketing, Brown & Crouppen Law Firm. She embraced the Need4Speed in today’s marketing environment with an exception of careful slow and thoughtful planning. Her firm has seen great success with innovative programing such as B&CTV.  

Tessa Garcia-Collart, PhD Assistant Professor of Marketing, College of Business, University of Missouri-St Louis was an enthusiastic presenter on the subject of marketing with the an understanding and appreciation of how the world of Emoji communication fits into the marketing scheme of things.

Curtis Francois is the owner of World Wide Technology Raceway (WWTR), located east of downtown St. Louis in Madison, Illinois. Curtis was conversational about the place marketing has in the mix of marketing, consumer experience and community involvement.

Michael Garlock Marketing Department Graduate Student at University of Missouri – Saint Louis graciously accepted this year’s Collegiate Excellence in the study and practice of marketing. Congratulations UMSL Marketing Club and UMSL College of Business.

The AMA, Saint Louis Chapter did a great job putting on a conference with expert guidance of speakers and events by our moderator and master of ceremonies Bill Ellis. Congratulations chapter president Nick Niehaus and the board of the Saint Louis Chapter of the American Marketing Association. Special Thanks to the University of Missouri - Saint Louis College of Business for hosting this year's production.