Friday, September 16, 2011

Plan. Design. Execute.

Having served as global communications director for a publicly-traded manufacturer of welding and cutting equipment, Thermadyne (NASDAQ:THMD) from 2006 through 2009. And heading up marketing communications for three large successful privately-held firms (HBE, Clayco and Crossland) between 1998 and 2011. And having also advised countless other businesses – large and small about strategic marketing and branding I decided to "hang out a shingle" and offer my expertise on a consulting and/or contract basis.

I have learned a lot from being involved in marketing efforts of a broad range of consumer and business-to-business products and services. I spent the early part of career inside advertising firms contributing to new product development, consumer, professional and trade communications for a variety brands including Heineken, Matchbox Toys, Pepsi-Cola, SkyBox Trading Cards, The United States Marine Corps, GameTek Computer Game Software, Campbell Soup Foodservice, Rich-SeaPak and FarmRich Frozen Foods.

Morgan Studio/East (MS/E) was founded in Q1 of 2010 on the premise that it takes an objective outside agent to inspire a well thought-out marketing communications plan with a full understanding of what it will take to execute that plan. The motto of MS/E "Make Good Brands Better and New Brands Known" kind of serves as the battle cry. Let's talk about how you can build a smart, sustainable program for your business.

I am a Hurricane with an MBA from the University of Miami, FL (Marketing Concentration) and a BA from Miami as well(Double Major - Graphic Design and Creative Writing). I am happy to help you stir things up a bit and be an agent of change for the better.

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